Necklace with Peace Sign: The Complete Guide to Styles, Symbolism & Meaning in 2025

Introduction: An Enduring Emblem of Harmony

In the vast lexicon of symbols, few are as instantly recognizable or emotionally resonant as the peace sign. More than just a relic of a bygone era, it persists as a universal emblem of hope, unity, and tranquility. When rendered in metal, wood, or stone and worn close to the heart, a necklace with peace sign transcends its status as a mere accessory. It becomes a personal statement, a wearable piece of history, and a quiet call for a more harmonious world. In 2025, as the collective desire for calm and positive expression continues to grow, the peace necklace has seen a powerful resurgence, embraced by new generations who find its message more relevant than ever.

This guide serves as a definitive exploration of the peace symbol necklace. It delves into the symbol’s profound and often misunderstood origins, from its birth in the crucible of the anti-nuclear movement to its modern interpretation as a tool for mindfulness. It will navigate the rich and varied landscape of styles—from the understated elegance of minimalist gold to the bold declaration of a statement piece. This report will also provide expert guidance on materials, craftsmanship, and how to select the perfect necklace for yourself or as a meaningful gift. From a curated gallery of the finest pieces available today to practical tips on care and wear, this is your complete guide to choosing a necklace that not only complements your style but also resonates with your values.

The Meaning Behind the Necklace with Peace Sign: From Protest to Personal Peace

To fully appreciate the significance of a peace symbol necklace, one must understand its journey from a specific political protest to a global emblem of hope. The story is one of artistic ingenuity, profound personal feeling, and a strategic act of symbolic generosity that allowed it to flourish.

The Birth of an Icon

The symbol we recognize today was created on February 21, 1958, by the British artist, designer, and conscientious objector Gerald Holtom. A graduate of the Royal College of Art, Holtom was commissioned by the Campaign for Nuclear Disarmament (CND) to design visuals for an upcoming protest march from London to the Atomic Weapons Research Establishment in Aldermaston. His design was both simple and ingenious. It is a superposition of the flag semaphore signals for the letters “N” and “D,” representing “Nuclear Disarmament”. The “N” is formed by a person holding two flags in an inverted V-shape, and the “D” is formed by holding one flag straight up and the other straight down. Holtom enclosed these two signals within a circle, which he intended to represent the Earth.

A Symbol of Despair and Hope

Beyond the clever semaphore code, Holtom’s inspiration was deeply personal and somber. He later explained in a letter that the symbol was, in essence, a self-portrait. “I was in despair. Deep despair,” he wrote. “I drew myself: the representative of an individual in despair, with hands palm outstretched outwards and downwards in the manner of Goya’s peasant before the firing squad”. This origin imbues the symbol with a profound sense of human vulnerability in the face of existential threat. It was not initially a joyful emblem but a stark, silent scream against annihilation.

This transformation from a symbol of despair to one of hope is central to its power. Holtom himself came to regret the despair inherent in his design and later remarked that he wished he had inverted it. An inverted peace symbol, with the arms pointing upward, would represent the semaphore signal for the letter “U” (for “Unilateral disarmament”) and, to Holtom, resembled a “tree of life”—a Christian symbol of hope and resurrection. This duality is key; the symbol holds both the gravity of its initial warning and the optimism of the movements that would later adopt it.

From Aldermaston to Woodstock

The symbol made its first public appearance on Good Friday of 1958, carried on 500 cardboard signs, or “lollipops,” during the Aldermaston march. Its journey to global icon status accelerated when an American student, Philip Altbach, persuaded the Student Peace Union to adopt it in 1960. It was quickly embraced by the American anti-war and civil rights movements of the 1960s.

Its place in cultural history was cemented at the 1969 Woodstock Music and Art Fair. While the festival’s official poster featured a dove, the peace symbol was the unofficial emblem of the attendees. It appeared everywhere: on t-shirts, painted on faces, and, significantly, worn as jewelry. This moment marked its transition from a purely political logo to a broader counter-cultural symbol representing not just an end to war, but a lifestyle of love, community, and freedom.

An Anecdote of Influence

The symbol’s message was amplified by influential figures who wore it as a public declaration of their beliefs. American folk singer and activist Joan Baez was famously photographed wearing a peace necklace while performing at anti-Vietnam War demonstrations. In a powerful act of protest, Bishop James A. Pike, a prominent religious figure, pledged to wear his peace medallion until the American invasion of Vietnam ceased. In more recent decades, its timeless appeal has been demonstrated by a diverse range of personalities, from musicians like Elton John and Taylor Swift to actors such as Halle Berry and Katy Perry, ensuring its continued visibility and relevance in contemporary culture.

The symbol’s widespread adoption was made possible by a crucial, strategic decision by its creator. Gerald Holtom deliberately never copyrighted the peace symbol, intending for it to be a “symbol of freedom, it is free for all”. This act of “symbolic open-sourcing” was the catalyst for its global proliferation. It allowed activists, artists, and eventually designers to replicate it without restriction, ensuring its journey from protest signs to the vast array of peace sign necklaces available today.

Exploring Styles: From Minimalist to Statement

The modern peace sign necklace is a versatile accessory that can be adapted to any aesthetic. Whether you prefer a subtle whisper of symbolism or a bold, declarative statement, there is a style to match your personality. This curated gallery showcases some of the best examples available in 2025, handpicked from leading online marketplaces like Amazon and Etsy.

Minimalist Peace Sign Necklace: Everyday Elegance

Style Profile: The minimalist style is defined by its subtlety and sophistication. These necklaces feature delicate pendants, often less than half an inch in diameter, on fine, lightweight chains. Crafted from classic materials like sterling silver and 14k gold, they are designed for everyday wear and are perfect for layering with other pieces. This aesthetic appeals to those who value understated symbolism and timeless design.

Mini Buyer’s Guide: A minimalist peace necklace is a versatile starting point for anyone looking to incorporate the symbol into their wardrobe. For women, its delicate nature allows it to be layered beautifully with chains of different lengths and textures, creating a personalized look. For men, a small, high-quality metal pendant on a simple chain offers a masculine yet meaningful accessory that is sophisticated without being ostentatious.

Product Feature: Minimalist Gold Necklace for Women

Product: Ross-Simons 14kt Yellow Gold Peace Sign Pendant
Source: Amazon
Description: A polished 14kt yellow-gold peace sign pendant (approx. 5/8″ wide, 7/8″ long) that delivers a clean, timeless minimalist look. The single bale fits up to a ~3 mm chain, so you can pair it with your favorite delicate cable or box chain for everyday layering.
Price: ~$152.15
Link: Product Link

Statement / Fashion Necklaces: Make a Bold Declaration

Style Profile: For those who want their jewelry to be a conversation starter, the statement necklace is the ideal choice. This category includes oversized pendants, chunky chains, vibrant enamel colors, and unique artistic interpretations. These pieces are designed to be the focal point of an outfit, reflecting pop culture trends and a confident, fashion-forward attitude.

Mini Buyer’s Guide: The key to wearing a statement piece is balance. Pair a large silver statement necklace with a simple black turtleneck, a crisp white shirt, or a band t-shirt to allow the necklace to stand out. When dressing for a more formal occasion, a chunky, artistic peace necklace can serve as wearable art, but it should be the sole statement accessory to avoid overwhelming the look.

Product Feature: Statement Silver Necklace for Women

Product: Stainless Steel Large Peace Sign Necklace (with 30″ bead chain)
Source: Amazon
Description: Bold and durable, this oversized stainless-steel peace pendant arrives on a 30″ bead chain (easy to shorten). Lightweight yet eye-catching, it’s perfect over a black tee or turtleneck when you want the necklace to be the centerpiece.
Price: ~$14.50
Link: Product Link

Spiritual / Healing Necklaces: Wear Your Intentions

Style Profile: This style merges the universal symbol of peace with the metaphysical properties of gemstones and crystals. These necklaces often feature a central peace sign accented with stones like calming amethyst, loving rose quartz, or protective turquoise. They appeal to individuals drawn to mindfulness, crystal healing, and spiritual wellness, transforming the accessory into a personal talisman.

Mini Buyer’s Guide: A spiritual necklace is an invitation to wear your intentions. When choosing, consider which gemstone’s properties align with your personal goals. Select amethyst for stress relief and clarity, rose quartz to cultivate compassion and self-love, or turquoise for grounding and protection. This thoughtful selection process turns the necklace into a meaningful tool for personal growth.

Product Feature: Spiritual Gemstone Necklace

Product: KELITCH Peace Sign Pendant Necklace with Natural Stone/Wood Beads
Source: Amazon
Description: A boho-spiritual take that combines a classic peace pendant with calming natural beads (e.g., picture jasper/wood). Wear it as a gentle intention reminder—its earthy texture pairs well with meditation practice or mindful daily rituals.
Price: ~$14.39
Link: Product Link

Vintage & Handmade Styles: One-of-a-Kind Charm

Style Profile: Celebrating craftsmanship and individuality, this category includes artisan-crafted pieces with a rustic, bohemian, or retro aesthetic. Often found on platforms like Etsy, these necklaces are made from natural materials like wood, leather, bone, and hand-hammered metals. Each piece tells a story, offering a unique alternative to mass-produced jewelry.

Mini Buyer’s Guide: The primary appeal of a handmade or vintage piece is its uniqueness. These styles pair perfectly with natural fabrics like linen, cotton, and denim for both men and women. A wooden or leather peace necklace adds an earthy, grounded element to any look, reflecting a deep connection to nature, sustainability, and authentic craft.

Product Feature: Handmade Wooden Necklace for Men

Product: Peace Sign Pendant in Reclaimed Cherry/Walnut Wood (Adjustable Cord)
Source: Amazon
Description: Handmade from reclaimed hardwood and finished with natural oil for a warm, organic feel. The adjustable cord lets you set the pendant at chest level for a grounded, artisanal look that complements denim, linen, and other natural fabrics.
Price: ~$17.99
Link: Product Link

Materials and Craftsmanship: A Buyer’s Guide to Quality

Choosing the right material is as important as choosing the right style. Your decision will impact the necklace’s durability, appearance, maintenance requirements, and price. This guide breaks down the most common materials to help you make an informed choice that suits your budget, lifestyle, and values.

Precious Metals (Gold vs. Silver)

Gold: The ultimate symbol of luxury, gold offers a warm, radiant finish. It’s crucial to understand the different purities, or karats.

• 14k Gold: Composed of 58.3% gold mixed with other alloys, 14k gold offers an excellent balance of rich color and durability, making it perfect for everyday wear.
• 18k Gold: With 75% pure gold, 18k has a deeper yellow hue but is softer and more prone to scratching than 14k gold. It is very durable for daily wear with minimal care.
• 24k Gold: This is pure gold. While beautiful, it is extremely soft and not recommended for chains or pendants that will be worn regularly, as it can easily bend, dent, and break.
• Gold-Plated & Gold-Filled: These are more affordable options. Gold-plated items have a very thin layer of gold over a base metal (like brass), which can wear off over time. Gold-filled items have a much thicker, pressure-bonded layer of gold and are significantly more durable.

Sterling Silver: A timeless and affordable choice, sterling silver consists of 92.5% pure silver and 7.5% other metals, usually copper. This alloy gives it the strength needed for jewelry. It has a bright, cool luster that complements all skin tones. Sterling silver is also an excellent choice for those with metal sensitivities, as it is typically nickel-free. Its main drawback is its tendency to tarnish when exposed to air and moisture. However, this is easily managed with regular polishing using a soft jewelry cloth.

Durable Alternatives (Stainless Steel & Pewter)

For those seeking maximum durability with minimal maintenance, stainless steel and pewter are outstanding choices.

• Stainless Steel: This robust alloy is incredibly strong, scratch-resistant, and will not tarnish or rust. It is also hypoallergenic, making it a safe choice for sensitive skin. Its sleek, modern, and sometimes industrial aesthetic makes it a popular material for men’s jewelry and bold, contemporary statement pieces.
• Pewter: A malleable metal alloy, pewter offers a rustic, antiqued silver look. It is often used in handmade and bohemian styles for its unique, soft finish. Modern pewter is lead-free and safe for wear.

Natural & Organic Materials (Wood, Leather, Bone)

These materials offer an earthy, organic appeal that connects the wearer to nature and traditional craftsmanship.

• Wood: Lightweight and warm to the touch, wooden peace sign necklaces are often hand-carved from sustainable or reclaimed sources, like rosewood or olive wood. Each piece is unique due to the natural variations in wood grain.
• Leather: Often used for the cord on which a pendant hangs, leather provides a rugged, durable, and comfortable option that ages beautifully over time. It is a staple of bohemian and men’s jewelry styles.
• Bone: Traditionally used in tribal and handcrafted jewelry, bone offers a creamy, off-white canvas that can be intricately carved. It is lightweight and provides a striking contrast against darker materials.

Care for Natural Materials: Wood, leather, and bone require special care. They should be kept dry at all times and removed before showering, swimming, or exercising. Prolonged exposure to moisture can cause wood to warp or crack and leather to degrade. To maintain their luster, wooden pieces can be occasionally refreshed with a tiny amount of a beeswax or mineral oil blend, buffed with a soft cloth.

Material	Best For	Durability	Hypoallergenic?	Care Level	Price Point
14k/18k Gold	Timeless luxury, gifting	Medium-High	Generally Yes	Low	$$$$
Sterling Silver	Versatility, value	Medium	Generally Yes	Medium (polishing)	$$
Stainless Steel	Men’s styles, daily wear	Very High	Yes	Very Low	$
Wood/Leather	Boho, natural aesthetic	Low-Medium	Yes (cord may vary)	High (avoid water)	$

Occasions & Gifting: The Perfect Necklace for Every Moment

A necklace with a peace sign is more than just a beautiful object; it is a gift imbued with meaning, making it a thoughtful choice for a wide range of occasions. Its universal message of harmony, love, and unity makes it a deeply personal and resonant present for friends and family.

Gifting for Her

Whether for a birthday, anniversary, or a “just because” gesture, a peace necklace can be tailored to her unique style.

• For the Minimalist: A dainty peace necklace in 14k gold or sterling silver is a timeless choice for a partner, sister, or best friend. Its subtle elegance makes it perfect for everyday wear, a constant reminder of your affection.
• For the Spiritual Seeker: For a friend dedicated to wellness and mindfulness, a spiritual necklace is an incredibly thoughtful gift. Choose a piece featuring her birthstone or a gem with specific healing properties—like calming amethyst or loving rose quartz—to show you support her personal journey.
• For the Fashion-Forward: A bold, statement peace sign necklace is the perfect gift for the woman who loves to express herself through her style. Look for unique, artisan-crafted pieces with oversized pendants or colorful details.

Gifting for Him

Peace sign necklaces for men often feature more rugged materials and bolder designs, making them a stylish and meaningful gift.

• For the Modern Man: A sleek, minimalist pendant in stainless steel or oxidized silver on a 20 or 22-inch chain is a versatile accessory that works with both casual and smart-casual attire. It’s a sophisticated gift for a graduation or new job.
• For the Free Spirit: For a husband, brother, or friend with a bohemian or rustic style, choose a necklace with a leather cord, a hand-carved wooden pendant, or a distressed metal finish. These earthy styles speak to a love of nature and individuality.
• For the History Buff: A vintage-inspired piece, such as one referencing the iconic 1969 Woodstock festival, makes a unique and conversation-starting gift for someone who appreciates the cultural history of the symbol.

Universal Occasions

The peace symbol’s message transcends personal style, making it a fitting gift for moments that call for a gesture of goodwill.

• A Symbol of Reconciliation: Offering a peace necklace can be a beautiful and tangible way to mend a friendship or extend an olive branch.
• A Wish for a New Journey: For someone embarking on a new chapter—be it moving to a new city, starting a new career, or traveling—the necklace serves as a talisman for a peaceful and successful journey.
• A Gesture of Unity: During holidays or family gatherings, it is a perfect gift to reinforce bonds of love and harmony, a shared hope for a peaceful future.

How to Choose the Right Necklace: A Step-by-Step Guide

Selecting the perfect necklace with a peace sign involves considering your personal style, how you want the piece to fit, and the statement you wish to make. This step-by-step guide will help you navigate these choices with confidence.

Step 1: Define Your Style (Minimalist, Statement, Boho, or Spiritual?)

First, reflect on your personal aesthetic. Refer back to the styles explored in Section 3 to identify which category resonates most with your wardrobe and values.

• Do you prefer subtle, everyday jewelry? A minimalist style is your best choice.
• Do you want your accessories to be the centerpiece of your look? Opt for a statement piece.
• Are you drawn to natural materials and artisan craftsmanship? Look for bohemian and handmade styles.
• Do you want your jewelry to serve as a reminder of your personal intentions? A spiritual necklace with gemstones is ideal.

Step 2: A Guide to Necklace Lengths

The length of the chain determines where the pendant will sit, dramatically affecting the overall look. Use a flexible measuring tape to measure your neck and add 2-4 inches to find a comfortable base length.

For Women:

• 16 inches: A choker length that sits closely around the base of the neck.
• 18 inches: The most common length, it typically falls at the collarbone.
• 20 inches: Sits a few inches below the collarbone, perfect for displaying a pendant over a crewneck top.

For Men:

• 18 inches: Sits at the base of the neck and is best for smaller neck sizes.
• 20 inches: The most common and versatile length for men, falling at the collarbone.
• 22 inches: A popular choice that falls a few inches below the collarbone, ideal for wearing a pendant outside of a shirt.
• 24 inches: Hangs at the mid-chest level, making a more prominent statement and working well with larger pendants.

Step 3: A Guide to Pendant Sizing

The size of the peace sign pendant should be proportional to the chain length and your desired look.

• Small Pendants (under 0.5 inches): These are best for minimalist styles and are typically worn on shorter chains (16-18 inches). They are subtle and ideal for everyday wear.
• Medium Pendants (0.75 – 1.5 inches): This is the most versatile size range. A medium pendant works well on common chain lengths for both men and women (18-22 inches) and can be dressed up or down.
• Large Pendants (over 1.5 inches): These are for making a statement. They are best paired with longer chains (22-24 inches or more) to create a balanced look and are typically worn over clothing as a focal point.

Where to Buy Peace Sign Necklaces in 2025

Finding the perfect peace symbol necklace is easier than ever, thanks to a wide range of online retailers catering to every style and budget. Here’s where to look in 2025.

Online Marketplaces (Amazon & Etsy)

• Amazon: Offers an enormous selection of peace sign necklaces, from affordable fashion jewelry to fine pieces in sterling silver and gold. Its user reviews and fast shipping options make it a convenient choice for finding a wide variety of styles quickly.
• Etsy: This is the premier destination for unique, handmade, and vintage peace necklaces. If you are looking for an artisan-crafted piece with a personal touch—whether it’s hand-hammered silver, carved wood, or a custom gemstone design—Etsy’s global community of independent creators is the best place to start. You can find everything from authentic 1960s vintage pieces to modern bohemian designs.

Independent Designer Boutiques

For higher-end and more exclusive designs, consider browsing the online stores of independent jewelry designers. These boutiques often use higher-quality materials like solid 14k gold and ethically sourced diamonds, offering heirloom-quality pieces that are both beautiful and unique.

Expert Tip: How to Spot Quality and Avoid Fakes

When shopping online, especially for pieces made from precious metals, it’s important to be a discerning buyer. Here are a few tips to ensure you’re getting a quality piece:

• Check for Material Stamps: Authentic precious metal jewelry will be stamped. Look for “925” or “Sterling” for sterling silver, and “14k” (or “585”) or “18k” (or “750”) for gold.
• Read Seller Reviews: On platforms like Etsy and Amazon, reviews from previous customers are invaluable. Look for sellers with a long history of positive feedback regarding product quality and customer service.
• Analyze the Listing Details: A reputable seller will provide detailed information about materials, dimensions (pendant size, chain length and width), and weight. Vague descriptions can be a red flag.
• Be Wary of Unrealistic Prices: If a price for a “solid gold” necklace seems too good to be true, it likely is. It may be gold-plated or a lower-quality alloy. Compare prices across different sellers to get a sense of the fair market value for the material you’re considering.

Symbolism Beyond Jewelry: The Peace Lifestyle

To wear a peace necklace is to carry a symbol that extends far beyond fashion. In a world of constant digital noise and daily stressors, the necklace can serve as a powerful tool for cultivating a “peace lifestyle”—one centered on mindfulness, intention, and inner calm.

The Necklace as a Talisman

Symbolic jewelry can act as a physical anchor for mindfulness practices. A talisman is an object charged with intention, believed to bring focus and positive energy to the wearer. Your peace sign necklace can become just that. The simple, tactile act of touching the pendant can serve as a micro-meditation throughout the day. It becomes a gentle, physical reminder to pause, return to the present moment, take a deep breath, and reconnect with your intention for harmony and calm.

Pairing Jewelry with Practice

Integrating your necklace into a wellness routine can deepen its personal significance. An effective way to do this is to create a small daily ritual.

Expert Tip: Begin your morning meditation by holding your peace necklace in your palm. As you breathe, focus on the feeling of the metal or stone against your skin. Visualize the symbol’s meaning and set an intention for your day—to move with compassion, to speak with kindness, or to remain centered amidst challenges. Throughout the day, let a glance at your reflection or the feeling of the pendant against your skin be a gentle cue to check in with your breath and that morning intention.

Connecting to a Community

Finally, wearing the peace symbol connects you, in a quiet yet profound way, to a global community. It links you to the protestors of the 1950s, the counter-culture of the 1960s, and every individual today who shares the universal values of peace, unity, and hope. It is a statement of solidarity and a shared belief in a better world, reinforcing a sense of belonging that is, in itself, a source of peace.

Frequently Asked Questions (FAQs)

What does wearing a necklace with a peace sign symbolize?
Wearing a necklace with a peace sign carries multiple layers of meaning. Historically, it symbolizes its origins in the anti-nuclear and anti-war movements of the mid-20th century, representing a stand against conflict. In modern culture, its meaning has broadened to universally represent harmony, love, unity, and hope. On a personal level, many wear it as a commitment to inner peace, mindfulness, and spreading positivity.

Is there a difference between a “peace sign necklace” and a “peace symbol necklace”?
The terms “peace sign” and “peace symbol” are used interchangeably today when referring to the iconic circular logo. However, there is a technical distinction. “Peace symbol” is the more formal name for the specific logo designed by Gerald Holtom for the CND. The term “peace sign” can also refer to the ‘V’ hand gesture, which originated as a sign for “victory” in World War II before being adopted by anti-war activists to mean “peace”. When buying jewelry, you will find products listed under both terms.

Is a peace necklace suitable for both men and women?
Yes, a peace necklace is a completely unisex accessory. The style’s versatility allows it to be adapted for any gender expression. Typically, necklaces marketed towards men might feature thicker chains, larger pendants, and more rugged materials like stainless steel or leather. Necklaces for women often have finer chains and may incorporate smaller pendants or gemstone accents. Ultimately, the choice comes down to personal style preference.

Can I wear my peace sign necklace in the shower?
This depends entirely on the material.

• Solid Gold & Stainless Steel: Generally safe to wear in water.
• Sterling Silver: While it won’t be damaged by water, repeated exposure to moisture and soaps can accelerate tarnishing, requiring more frequent polishing.
• Gold-Plated: Should be removed, as water and soaps can wear away the thin gold layer more quickly.
• Wood, Leather, & Bone: Should always be removed before showering or swimming, as water can cause irreparable damage like warping, cracking, or rot.

Are there any cultures where the peace sign is offensive?
The circular CND symbol is globally recognized as a positive emblem of peace. However, the related ‘V’ hand gesture can be offensive in certain contexts. In the United Kingdom, Australia, New Zealand, and other Commonwealth nations, making the ‘V’ sign with the palm facing inward (towards yourself) is equivalent to the middle finger and is considered a rude, insulting gesture. The peaceful version of the hand gesture is always performed with the palm facing outward.

Conclusion: Wear Your Harmony

The journey of the peace symbol—from a somber sketch born of despair to a global emblem of love and unity—is a powerful testament to the enduring human desire for harmony. Choosing a necklace with a peace sign in 2025 is more than a fashion choice; it is an act of personal expression that connects the wearer to this rich history and universal ideal.

As this guide has shown, the symbol itself has become a blank canvas. It is the material, the style, and the intention of the wearer that gives it a unique and contemporary voice. A reclaimed wooden pendant speaks of a commitment to sustainability. A diamond-studded charm frames peace as a precious, high ideal. A simple, handcrafted silver necklace suggests a quiet, personal dedication to tranquility. In selecting a piece, you are not just choosing an accessory; you are defining what “peace” means to you.

Whether you are drawn to its history of protest, its connection to mindfulness, or its timeless aesthetic appeal, a peace necklace is a meaningful addition to any jewelry collection. It is a reminder that even in a complex world, the simple, elegant pursuit of peace remains a worthy and beautiful ideal to wear, to share, and to live by. We encourage you to explore the curated gallery, find the piece that speaks to you, and wear your harmony with pride.